Cigarette marketers must use ________ carefully because some research indicates the higher their intensity, the less likely they are to persuade the consumer.
A) comparative appeal
B) fear appeal
C) humor appeal
D) negative frame
E) timeliness appeal

Question

Quizplus · Accepted Answer

Research has shown that fear appeals can be effective in changing behavior, but if the intensity of the fear is too high, it can lead to defensive reactions and reduce the persuasiveness of the message. Therefore, cigarette marketers must use fear appeals carefully to find the right balance that doesn't overwhelm or cause psychological reactance in the consumer.

Cigarette Marketers Must Use ________ Carefully Because Some Research Indicates