The two psychological constructs that impact consumers' responses to ads that depict nudity include ________ and sensation seeking.
A) need for cognition
B) need for humor
C) sexual self-schema
D) innovativeness
E) need for drama

Question

Quizplus · Accepted Answer

Sexual self-schema is a psychological construct that, along with sensation seeking, influences how consumers respond to ads featuring nudity.

The Two Psychological Constructs That Impact Consumers' Responses to Ads