Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.
A) a fear appeal
B) a rational appeal
C) social marketing
D) comparative marketing
E) none of the above

Question

Quizplus · Accepted Answer

A fear appeal is a marketing strategy that emphasizes the negative consequences that may occur unless a consumer changes their behavior. This approach is often used in public health campaigns, insurance advertising, and safety-related products to motivate changes in behavior by highlighting potential risks and dangers.

Emphasizing the Negative Consequences That May Occur Unless a Consumer