Consumers with ________ are less likely to consider peripheral cues, such as endorser's likeability, in processing the ad.
A) high need for cognition
B) low need for cognition
C) low involvement
D) low need for stimulation
E) high need for stimulation

Question

Quizplus · Accepted Answer

Individuals with a high need for cognition are more likely to focus on the central message of the advertisement rather than being influenced by peripheral cues such as the likeability of the endorser. They prefer to engage in and enjoy thinking deeply about the content, rather than being swayed by superficial aspects.

Consumers with ________ Are Less Likely to Consider Peripheral Cues