________ stresses the benefits to be gained by using a specific product, whereas ________ stresses the benefits to be lost by not using the product.
A) One-sided messaging; two-sided messaging
B) Positive message framing; negative message framing
C) The central route to persuasion; the peripheral route to persuasion
D) The peripheral route to persuasion; the central route to persuasion
E) Negative message framing; positive message framing

Question

Quizplus · Accepted Answer

Positive message framing emphasizes the advantages of using a product, while negative message framing highlights the disadvantages or what could be lost by not using the product.

________ Stresses the Benefits to Be Gained by Using a Specific