When material presented first produces a greater effect than material presented later, this is known as the ________. When the material presented last produces a greater effect than material presented earlier, this is known as the ________.
A) central route to persuasion; peripheral route to persuasion
B) recency effect; primacy effect
C) primacy effect; recency effect
D) positive message framing; negative message framing
E) peripheral route to persuasion; central route to persuasion

Question

Quizplus · Accepted Answer

The primacy effect refers to the phenomenon where information presented first is remembered better than information that is presented later. Conversely, the recency effect describes the tendency for the most recently presented information to be remembered more clearly than older information.

When Material Presented First Produces a Greater Effect Than Material