Marketers measure their communications' ________, or whether the message was received, understood, and interpreted correctly.
A) direct effects
B) indirect effects
C) sales effects
D) persuasion effects
E) net income effects

Question

Quizplus · Accepted Answer

Persuasion effects are measured by marketers to determine if their communication was received, understood, and correctly interpreted, as it directly relates to the effectiveness of the message in persuading the audience.

Marketers Measure Their Communications' ________, or Whether the Message Was