Marketers measure their communications' ________, or whether the messages of a given campaign have generated the sales level defined in the campaign's objectives.
A) direct effects
B) indirect effects
C) sales effects
D) persuasion effects
E) net income effects

Question

Quizplus · Accepted Answer

Sales effects are directly measured to determine if the communications or marketing campaign has achieved its goal in terms of generating the targeted sales level. This is a direct measure of a campaign's success in influencing consumer behavior to the extent that it results in actual sales.

Marketers Measure Their Communications' ________, or Whether the Messages of a Given