________ is the believability of the endorser, spokesperson, or individual in an advertisement.
A) Source degradation
B) Source informality
C) Source formality
D) Source credibility
E) Source attractiveness

Question

Quizplus · Accepted Answer

Source credibility refers to the believability of the endorser, spokesperson, or individual in an advertisement, based on their perceived expertise, trustworthiness, and believability.

________ Is the Believability of the Endorser, Spokesperson, or Individual