When the source is well respected and highly thought of by the intended audience, the message is much more likely to be believed.

Question

Quizplus · Accepted Answer

This is a well-established principle of persuasion called "source credibility." When the source of a message is trusted and esteemed by the audience, they are more likely to accept and internalize the message. This is because the source's reputation serves as a form of social proof, indicating to the audience that the message is accurate and relevant. In contrast, if the source is not trusted or respected, the message is more likely to be met with skepticism or disbelief.

When the Source Is Well Respected and Highly Thought of by the Intended