The segment of global youth aged 14 to 24 that spreads word of mouth rapidly, values passion, individuality, and instant gratification, and prefers personalized brands like Diesel and Adidas, is called ________.
A) in-crowd
B) pop mavericks
C) networked intelligentsia
D) thrill renegades
E) pop rebels

Question

Quizplus · Accepted Answer

Pop mavericks are characterized by their rapid spread of word of mouth, valuing passion, individuality, and instant gratification, and their preference for personalized brands such as Diesel and Adidas.

The Segment of Global Youth Aged 14 to 24 That