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Consumer Behavior Study Set 2
Quiz 11: Cultures Influence on Consumer Behavior
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Question 1
Multiple Choice
The ________level reflects the subdivisions of a country or society, such as subcultures and the influences of various reference groups.
Question 2
Multiple Choice
Insights on what is suitable to wear for a specific occasion, and other dress codes, are something we learn through ________.
Question 3
Multiple Choice
Jake learned what brands of food to buy at the grocery store by going grocery shopping with his mother as a child, watching her, and imitating her. This constitutes ________.
Question 4
Multiple Choice
The ________ level of cultural norms reflects the underlying dimensions of culture that impact multiple societies.
Question 5
Multiple Choice
Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.
Question 6
Multiple Choice
In terms of consumer behavior, ________ is the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society which express its principles, standards, and priorities.
Question 7
Multiple Choice
________ offer(s) order, direction, and guidance for problem solving by providing tried and true methods of satisfying physiological, personal, and social needs.
Question 8
Multiple Choice
Singing the national anthem before the start of a sports event is described as a ________.
Question 9
Multiple Choice
In-crowd, pop mavericks, networked intelligentsia, and thrill renegades are examples of four segments developed based on a lifestyle matrix of global youth aged 14 to 24 at the ________ level.
Question 10
Multiple Choice
Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level refers to shared core values, customs, and personality factors that represent the core of the "national character" of a particular country.
Question 11
Multiple Choice
The segment of global youth aged 14 to 24 that acts as the hub of online social networks, focuses on revolution, creativity, and deconstruction, and has members that prefer cult brands like Vespa and Vans, is called ________.
Question 12
Multiple Choice
Carla learned how to go about shopping for a new car when her father specifically sat her down and told her what to look for at dealerships and how to negotiate the best price. This constitutes ________.
Question 13
Multiple Choice
Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level reflects the underlying dimensions of culture that impact multiple cultures or different societies.