In terms of consumer behavior, ________ is the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society which express its principles, standards, and priorities.
A) conformity
B) individualism
C) culture
D) society
E) subculture

Question

Quizplus · Accepted Answer

Culture encompasses the collective values, customs, norms, arts, social institutions, and intellectual achievements that express the principles, standards, and priorities of a society.

In Terms of Consumer Behavior, ________ Is the Collective Values