Many software companies allow customers to use limited versions of their software free for 30 days. This strategy tries to increase the diffusion of a new product through increasing ________.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Question

Quizplus · Accepted Answer

Trialability refers to the extent to which a new product can be experimented with on a limited basis. Offering a free trial allows customers to experience the product before committing to a purchase, thus increasing its trialability.

Many Software Companies Allow Customers to Use Limited Versions of Their