Pepsico produces and distributes products under the brand names Pepsi,Quaker,Frito-Lay,and many others.This collection of product lines within Pepsico's ownership and control is referred to as the:
A)product depth.
B)product accumulation.
C)product line consistency.
D)product mix.

Question

Quizplus · Accepted Answer

Pepsico's collection of product lines under their ownership and control is referred to as the product mix. The product mix includes all the product lines produced and distributed by a company.

Pepsico Produces and Distributes Products Under the Brand Names Pepsi,Quaker,Frito-Lay,and