Furniture Shine is introducing an improved version of its existing wax targeted to owners of antiques. The firm has decided to leave the original wax in the mix aimed toward residential owners. Furniture Shine is employing a _____ product strategy.
A) multiple products/one market
B) multiple products/multiple markets
C) modified product/one market
D) modified product/multiple markets

Question

Quizplus · Accepted Answer

Furniture Shine is modifying its product (improved wax) for a specific market segment (owners of antiques) while keeping the original product for another market segment (residential owners), thus targeting multiple markets.

Furniture Shine Is Introducing an Improved Version of Its Existing