Beatrice is contemplating whether to offer a warranty on her product. She should remember that warranties are important for products
A) that are relatively inexpensive.
B) that are frequently purchased.
C) that are relatively complex to repair.
D) regardless of how they are positioned in the market.

Question

Quizplus · Accepted Answer

Warranties are important for products that are relatively complex to repair. This is because such products may require specialized expertise and expensive repair services, which could deter customers from buying them unless they are assured of a warranty that covers these costs. Additionally, warranties can help build customer trust and loyalty, which can benefit the company in the long run.

Beatrice Is Contemplating Whether to Offer a Warranty on Her