The product life cycle, as opposed to the competitive advantage life cycle,
A) helps an entrepreneur to visualize the sales and profits of a product from the time it is introduced until it is no longer on the market.
B) details when a strength can be used in the market and when not to attack a rival.
C) reflects sales trends for the company's multiple products or services.
D) is based on the overall sales of the total product or service line.

Question

Quizplus · Accepted Answer

The product life cycle helps an entrepreneur to understand the sales and profits of a product from its introduction to its decline, while the competitive advantage life cycle focuses on the strengths and weaknesses of a product in relation to its competitors. Therefore, option A is the best choice as it describes the purpose of the product life cycle.

The Product Life Cycle, as Opposed to the Competitive Advantage