Love Languages is introducing an improved version of its tutoring targeted to students who want more in-depth assistance using a CD format.The company has decided to continue to offer their original tutoring package and aim the new product at the original target market;therefore,they are employing a ____ product strategy.
A)multiple products/one market
B)multiple products/multiple markets
C)modified product/one market
D)modified product/multiple markets

Question

Quizplus · Accepted Answer

Love Languages is modifying its original tutoring product by introducing an improved version in CD format. However, they are still targeting their original market with this new product, which indicates a modified product/one market strategy. They are not introducing multiple products for multiple markets, nor are they aiming the new product at a different market than the original product. Therefore, the correct answer is C, modified product/one market.

Love Languages Is Introducing an Improved Version of Its Tutoring