Match the term with its definition.
a.Brand
b.Brand image
c.Brand name
d.Brandmark
e.Design patent
f.Direct channel
g.Indirect channel
h.Patent
i.Service mark
j.Trade dress
k.Trademark
l.Utility patent
-A legal trerm indicating that a firm has exclusive rights to use a brand to promote a product
Correct Answer:
Verified
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Q85: Match the term with its definition.
a.Brand
b.Brand image
c.Brand
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Q87: Match the term with its definition.
a.Brand
b.Brand image
c.Brand
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