A product strategy that includes a new product that is quite different from existing products
A)can be more challenging to manage.
B)is often used by small businesses.
C)will likely determine the future direction of the firm.
D)is encouraged,as long as it represents no more than half of the firm's product offerings.

Question

Quizplus · Accepted Answer

Introducing a new product that is quite different from existing products can be more challenging to manage as it may require significant resources and changes in the company's processes and infrastructure. It may also require educating consumers and building new distribution channels.

A Product Strategy That Includes a New Product That Is