Franklin sells his product in a bricks-and-mortar store and online.Franklin is using:
A)channel integration.
B)dual distribution.
C)intermediary replication.
D)multiple distribution.

Question

Quizplus · Accepted Answer

Dual distribution refers to a situation where a company uses two or more distribution channels to sell its products or services. In this case, Franklin is selling his product both in a physical store and online. Therefore, the best choice is B - dual distribution.

Franklin Sells His Product in a Bricks-And-Mortar Store and Online