A basic idea forming the foundation of customer loyalty for small firms includes the notion that
A)superior customer service always leads to customer purchases.
B)customer loyalty will mean constant customer satisfaction.
C)small firms possess great potential for providing superior customer service.
D)customer satisfaction is being ignored by large firms.

Question

Quizplus · Accepted Answer

The basic idea that forms the foundation of customer loyalty for small firms is that they possess great potential for providing superior customer service as compared to large firms. Small firms have the advantage of being more personal and able to provide individualized attention to their customers, which can lead to increased customer loyalty. However, it is not necessarily always true that superior customer service leads to customer purchases or that customer loyalty will mean constant customer satisfaction. Large firms may also prioritize customer satisfaction and the idea of customer satisfaction being ignored by large firms is not accurate.

A Basic Idea Forming the Foundation of Customer Loyalty for Small