To determine credit card average purchases,managers of Component City Stereo and Appliances reviewed credit card sales receipts from the previous three months.Managers are conducting marketing research by collecting and analyzing
A)primary data.
B)observational data.
C)questioning data.
D)secondary data.

Question

Quizplus · Accepted Answer

The managers of Component City Stereo and Appliances are reviewing credit card sales receipts from the previous three months, which is an example of secondary data. Secondary data refers to information that has already been collected and is available for use in marketing research.

To Determine Credit Card Average Purchases,managers of Component City Stereo