Mary, owner of Delany Salsas, is curious to know whether the new packaging for her line of salsas is being noticed by supermarket consumers. To collect information, she passively watches shopper reactions as they pass by the Delany Salsas display. Mary is collecting _____ data through _____ methods.
A) secondary; observational
B) primary; questioning
C) primary; observational
D) secondary; questioning

Question

Quizplus · Accepted Answer

Mary is collecting primary data by directly observing shoppers' reactions. She is not actively asking them questions, so it is not through questioning. Additionally, she is not using existing data (such as sales records), so it is not secondary data.

Mary, Owner of Delany Salsas, Is Curious to Know Whether