When designing and testing a questionnaire, an entrepreneur should
A) pretest a questionnaire by administering it to a small sample of respondents who are representative of the group to be surveyed.
B) ask the more sensitive questions near the beginning of the questionnaire.
C) ask questions that relate both directly and indirectly to the issue under consideration.
D) ask more multiple-choice questions than open ended-questions, as respondents are more likely to answer multiple-choice questions.

Question

Quizplus · Accepted Answer

Pretesting a questionnaire is essential to ensure that the questions are clear, unbiased and effective in collecting relevant information. Administering it to a small sample of representative respondents helps in identifying any issues or problems with the questionnaire before conducting the actual survey, which saves time and resources. Option B is incorrect as placing sensitive questions at the beginning may put respondents off and may lead to inaccurate responses. Option C is partially correct as asking questions that relate directly and indirectly to the issue being considered helps in understanding the topic better, but it doesn't provide enough guidance on how to design the questions. Option D is incorrect as it assumes that respondents will be more likely to answer multiple-choice questions, which may not be true in all cases. It's important to consider the type of questions that will be most effective based on the purpose of the survey and the target audience.

When Designing and Testing a Questionnaire, an Entrepreneur Should