Which of the following statements about conducting marketing research is true?
A) It is recommended that a small business conduct marketing research without the assistance of an expert, as the cost of hiring such help is often not worth it.
B) An entrepreneur should be open to using all research techniques, including ones he or she is not familiar with.
C) Before committing to research, an entrepreneur should always estimate the projected cost of marketing research and compare it with the benefits expected.
D) All of these are correct.

Question

Quizplus · Accepted Answer

It is always important for an entrepreneur to consider the costs and benefits of marketing research before committing to it. This helps in making an informed decision as to whether or not it is worth the investment. A and B are incorrect as it is always recommended to seek expert help and to use familiar and reliable research techniques.

Which of the Following Statements About Conducting Marketing Research Is