In considering its marketing strategy a new venture will typically concentrate on:
A)mass marketing.
B)a multi-segmented market.
C)a single-segment approach.
D)the Internet.

Question

Quizplus · Accepted Answer

A new venture should focus on a single-segment approach rather than attempting to market to everyone at once. By targeting a specific market segment, the venture can tailor its marketing efforts to the needs and preferences of that group, which can be more effective in attracting and retaining customers. This approach also allows the venture to establish a strong foothold in the market before expanding to additional segments.

In Considering Its Marketing Strategy a New Venture Will Typically