Theodore has identified all the buyers in a market's submarkets and then totaled the estimated demand for all the submarkets.Theodore used the:
A)breakdown process
B)buildup process
C)chain-ratio method
D)bottom-up method

Question

Quizplus · Accepted Answer

Theodore used the buildup process, which involves identifying individual buyers within submarkets and then adding up their demand to arrive at the total market demand.

Theodore Has Identified All the Buyers in a Market's Submarkets