In ABC's Extreme Makeover: Home Edition, Sears' Kenmore appliances and Craftsman tools are the "stars" of the show. This is an example of ________.

Name: In ABC's Extreme Makeover: Home Edition, Sears' Kenmore appliances and Craftsman tools are the "stars" of the show. This is an example of ________.
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Question

Quizplus · Accepted Answer

This is an example of product placement, as the appliances and tools are integrated into the show's content as part of their story and are not presented as traditional advertisements.

In ABC's Extreme Makeover: Home Edition, Sears' Kenmore Appliances and Craftsman