30-minute commercials that appear to the average viewer as documentaries and therefore command more attentive viewing than obvious commercials would receive are known as ________.

Question

Quizplus · Accepted Answer

Infomercials are designed to appear as documentaries, often featuring expert testimonials, in-depth product demonstrations, and a call-to-action to purchase the product being advertised. They are typically 30 minutes in length and are often aired during late-night television programming.

30-Minute Commercials That Appear to the Average Viewer as Documentaries