Question 1

Persuasion studies demonstrate that the major influence on important beliefs and attitudes appears to be

Accepted Answer

Persuasion studies show that our contact with people, such as family, friends, and coworkers, has the greatest influence on our beliefs and attitudes. This is because social interactions provide us with opportunities for discussion, debate, and the exchange of ideas. Television and print media can also be influential, but they are often one-way forms of communication and do not allow for the same level of dialogue and interaction as personal contact. Major social institutions and the values they foster can also have an impact, but they tend to shape beliefs and attitudes more gradually over time.

Question 2

Several research studies have compared the persuasive influence of mass media versus face-to-face appeals, and found that people exposed to _________________ tended to experience the greatest changes in attitude and behaviour.

Accepted Answer

Several research studies suggest that personal contacts tend to have the greatest persuasive influence on attitude and behaviour. Face-to-face interactions allow for the use of nonverbal cues and personalized messages, which can be more effective than mass media messages or information brochures.

Question 3

Farquhar and Maccoby tried to reduce frequency of heart diseases among middle-aged adults in three small California cities. After one, two, and three years the high-risk people in Tracy were

Accepted Answer

The answer of Farquhar and Maccoby tried to reduce frequency...

Question 4

Using transcripts from an actual civil trial, Miller and Campbell found that when arguments by both the plaintiff and defence were presented together, opinions of mock jurors reflected the ____________. When the testimony of the plaintiff and defence were presented a week apart, mock jurors were more likely to form their opinions according to the ______________.

Accepted Answer

The recency effect refers to the tendency for people to remember information presented last, while the primacy effect refers to the tendency to remember information presented first. According to the question, when the arguments of both the plaintiff and defence were presented together, the opinions of mock jurors reflected the order in which the information was presented, indicating a primacy effect. However, when the testimony of the plaintiff and defence were presented a week apart, the order in which the information was presented did not have as strong of an impact, suggesting a recency effect. Therefore, the best choice is C, which correctly identifies the effects observed in the study.

Question 5

In the recency effect, the information presented __________ has the _________ influence.

Accepted Answer

The recency effect implies that the information presented most recently has the most influence. Therefore, the answer is A, where "last" represents the most recent information presented, and "most" indicates that this information has the highest influence.

Question 6

According to research, mere repetition of a statement ___________ its fluency and believability.

Accepted Answer

The mere repetition of a statement, also known as the "illusion of truth" effect, can increase its fluency and make it more believable to people. This is because familiarity breeds liking, and a familiar statement is easier for the brain to process and retrieve from memory, which in turn influences belief.

Question 7

Persuasion messages get communicated through a ___________ of communication.

Accepted Answer

Persuasion messages are communicated through a specific communication channel, such as face-to-face conversations, email, social media, or advertising media.

Question 8

Persuasion ___________ as the significance and familiarity of the issue ___________.

Accepted Answer

Persuasion decreases as the significance and familiarity of the issue increase because when people are more familiar with or consider an issue to be significant, they are likely to have stronger opinions or more knowledge about it, making them less susceptible to being persuaded.

Question 9

People with ___________ self-esteem are often ___________ to comprehend and they are ___________ to persuade.

Accepted Answer

People with low self-esteem tend to be slow in comprehending because they may lack confidence in their abilities and may doubt themselves. At the same time, they are hard to persuade because they may have negative beliefs about themselves and may not easily accept new information that challenges their beliefs.

Question 10

For minor issues, the impact of a persuasive appeal is likely to increase with

Accepted Answer

Repetition is likely to increase the impact of a persuasive appeal for minor issues, as repeated exposure to a message can help solidify it in the audience's mind and make it more persuasive. Novelty, complexity, and emotional intensity may be more effective for more significant issues that require more attention and consideration.

Question 11

During the last referendum on Quebec sovereignty, the federal government spent millions of dollars on an advertising campaign to persuade Quebecers to vote in favour of unity. Which of the following statements most accurately describes the probable effect of this campaign?

Accepted Answer

Major political issues, such as a referendum on sovereignty, are not easily influenced by advertising campaigns. Voters are often strongly committed to their beliefs and opinions on political matters and are unlikely to be swayed by a simple message or a large budget for advertising.

Question 12

According to Grush (1980), those political candidates that spent ___________ in any election usually got the ___________ votes.

Accepted Answer

According to Grush (1980), political candidates who spent the most money in any election usually got the most votes.

Question 13

In order to get students to be more aware about the spread of germs when people are sick, a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

Accepted Answer

The "Coughs and Sneezes Spread Diseases" poster is more likely to be effective at changing student behavior as it specifically addresses how germs are spread through coughs and sneezes, which is something that many people may not be aware of. The "Wash Your Hands!" poster is a good reminder, but it doesn't provide as much information about how germs are spread.

Question 14

A simple rule that summarizes the effects of the media's influence on attitude change is that persuasion decreases

Accepted Answer

The answer of A simple rule that summarizes the effects...

Question 15

Messages are best ___________ and ___________ when they are ___________.

Accepted Answer

Written messages are often better comprehended and recalled because they allow for review and reflection.

Question 16

Media influence often occurs through opinion leaders, who in turn influence others. This is an example of

Accepted Answer

The two-step flow of communication theory states that media influence occurs not directly from the media to individuals, but rather through opinion leaders who interpret and disseminate media messages to others. This process involves a two-step flow of communication, with media messages first reaching opinion leaders who then influence others through interpersonal communication.

Question 17

The two-step flow of communication

Accepted Answer

The two-step flow of communication suggests that media effects are indirect and mediated by opinion leaders, which can both oversimplify issues and highlight the subtle penetration of media influences into culture.

Question 18

Which of the following statements about the recency effect is true?

Accepted Answer

The recency effect is the tendency for people to remember and be influenced by the most recent information they encounter. It is not more common than primacy effects (A), as both can occur depending on the specific situation. B is incorrect because a delay before committing to a choice would actually decrease the recency effect. C is the most accurate statement, as the recency effect is thought to occur because early arguments have faded from memory, leaving the most recent information as the most salient.

Question 19

In comparing the actions of 180 different students before and after a "Keep Our Campus Beautiful" poster campaign, Paloutzian found that ___________ more passers-by picked up test litter after the campaign than had done so before the campaign.

Accepted Answer

The answer of In comparing the actions of 180 different...

Question 20

When two messages are followed back to back, followed by a time gap, a _____________ effect usually occurs.

Accepted Answer

The primacy effect refers to the tendency for information presented earlier to be more easily remembered and have a greater impact on attitudes and beliefs than information presented later. In the given scenario, the first message is likely to have a stronger impact due to the primacy effect.

Quiz 5: Persuasion

Persuasion studies demonstrate that the major influence on important beliefs and attitudes appears to be

Several research studies have compared the persuasive influence of mass media versus face-to-face appeals, and found that people exposed to _________________ tended to experience the greatest changes in attitude and behaviour.

Farquhar and Maccoby tried to reduce frequency of heart diseases among middle-aged adults in three small California cities. After one, two, and three years the high-risk people in Tracy were

In the recency effect, the information presented __ has the _ influence.

According to research, mere repetition of a statement ___________ its fluency and believability.

Persuasion messages get communicated through a ___________ of communication.

Persuasion _ as the significance and familiarity of the issue _.

People with _____ self-esteem are often _ to comprehend and they are _______ to persuade.

For minor issues, the impact of a persuasive appeal is likely to increase with

During the last referendum on Quebec sovereignty, the federal government spent millions of dollars on an advertising campaign to persuade Quebecers to vote in favour of unity. Which of the following statements most accurately describes the probable effect of this campaign?

According to Grush (1980) , those political candidates that spent _ in any election usually got the _ votes.

In order to get students to be more aware about the spread of germs when people are sick, a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

A simple rule that summarizes the effects of the media's influence on attitude change is that persuasion decreases

Messages are best _____ and _ when they are _______.

Media influence often occurs through opinion leaders, who in turn influence others. This is an example of

The two-step flow of communication

Which of the following statements about the recency effect is true?

In comparing the actions of 180 different students before and after a "Keep Our Campus Beautiful" poster campaign, Paloutzian found that ___________ more passers-by picked up test litter after the campaign than had done so before the campaign.

When two messages are followed back to back, followed by a time gap, a _____________ effect usually occurs.

Quiz 5: Persuasion

Persuasion studies demonstrate that the major influence on important beliefs and attitudes appears to be

Several research studies have compared the persuasive influence of mass media versus face-to-face appeals, and found that people exposed to _________________ tended to experience the greatest changes in attitude and behaviour.

Farquhar and Maccoby tried to reduce frequency of heart diseases among middle-aged adults in three small California cities. After one, two, and three years the high-risk people in Tracy were

In the recency effect, the information presented __________ has the _________ influence.

According to research, mere repetition of a statement ___________ its fluency and believability.

Persuasion messages get communicated through a ___________ of communication.

Persuasion ___________ as the significance and familiarity of the issue ___________.

People with ___________ self-esteem are often ___________ to comprehend and they are ___________ to persuade.

For minor issues, the impact of a persuasive appeal is likely to increase with

During the last referendum on Quebec sovereignty, the federal government spent millions of dollars on an advertising campaign to persuade Quebecers to vote in favour of unity. Which of the following statements most accurately describes the probable effect of this campaign?

According to Grush (1980) , those political candidates that spent ___________ in any election usually got the ___________ votes.

In order to get students to be more aware about the spread of germs when people are sick, a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

A simple rule that summarizes the effects of the media's influence on attitude change is that persuasion decreases

Messages are best ___________ and ___________ when they are ___________.

Media influence often occurs through opinion leaders, who in turn influence others. This is an example of

The two-step flow of communication

Which of the following statements about the recency effect is true?

In comparing the actions of 180 different students before and after a "Keep Our Campus Beautiful" poster campaign, Paloutzian found that ___________ more passers-by picked up test litter after the campaign than had done so before the campaign.

When two messages are followed back to back, followed by a time gap, a _____________ effect usually occurs.

In the recency effect, the information presented __ has the _ influence.

Persuasion _ as the significance and familiarity of the issue _.

People with _____ self-esteem are often _ to comprehend and they are _______ to persuade.

According to Grush (1980) , those political candidates that spent _ in any election usually got the _ votes.

Messages are best _____ and _ when they are _______.