The act of automatic (uncontrolled) activation of particular associations in our memory is best known as the

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The act of automatic activation of particular associations in our memory is known as the priming effect. This occurs when exposure to a particular stimulus (e.g. a word, image, or emotion) influences our response to a subsequent stimulus, often without our conscious awareness. This is an important phenomenon in cognitive psychology and can have implications for behavior, decision making, and perception.

The Act of Automatic (Uncontrolled) Activation of Particular Associations in Our