___________________ occurs when people are influenced by incidental cues.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion occurs when people are influenced by incidental cues, such as the speaker's attractiveness, rather than by the strength of the arguments presented. The central route to persuasion, on the other hand, involves careful consideration of the arguments presented. The fundamental route to persuasion is not a recognized term in social psychology.

___________________ Occurs When People Are Influenced by Incidental Cues