Fear-arousing messages are effective if they
A) tell people how to avoid the danger.
B) raise a moderate but not high level of fear.
C) are presented by similar rather than dissimilar communicators.
D) follow the peripheral rather than the central route of persuasion.
Correct Answer:
Verified
Q41: What is the most convincing thing Sue
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Q43: When it comes to matters of objective
Q44: Jim is not completely confident in the
Q45: A similar communicator would be most effective
Q47: The best persuader on matters of subjective
Q48: Janice is a lawyer and is listening
Q49: When the choice concerns matters of personal
Q50: People who are similar to ourselves will
Q51: Fear-arousing messages have proven potent in convincing
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