Cults like the Unification Church and Jim Jones's People's Temple typically recruit and retain members by exploiting

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The foot-in-the-door phenomenon is the most likely answer to how these cults recruit and retain members. This technique involves getting someone to agree to a small request and then gradually increasing the demands, leading to greater involvement and commitment over time. Cults often start with a seemingly innocuous invitation to attend a meeting or event, and then gradually encourage members to devote more time and money to the group, eventually leading to full-fledged commitment.

Cults Like the Unification Church and Jim Jones's People's Temple