According to Zajonc's studies on the mere exposure effect,

Question

Quizplus · Accepted Answer

Zajonc's studies on the mere exposure effect found that people tend to develop a preference for novel stimuli after being repeatedly exposed to them. This effect occurs even when the person is not consciously aware of the exposure, suggesting that it works on a subconscious level. Hence, option A is correct. Option B is incorrect as the mere exposure effect does not elicit anxiety, but rather positive affect. Option C is also incorrect as not all novel stimuli are immediately liked, but rather this liking develops over time with repeated exposure.

According to Zajonc's Studies on the Mere Exposure Effect