A university student notices that an election for school president is being held. He has seen posters for L. V. Smith around campus, but he doesn't know anything else about the candidates who are running. He will likely choose the candidate named L. V. Smith instead of the one named W. P. Daoust because of

Question

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The student is more likely to choose L. V. Smith due to the mere-exposure effect, which means that people tend to have a preference for things or people they are familiar with or have been exposed to before. In this case, the student has seen posters for L. V. Smith around campus, so their name is more familiar to him compared to W. P. Daoust.

A University Student Notices That an Election for School President