Jasna is watching television when a commercial for a new pain reliever comes on.Since Jasna has been having backaches,she is motivated to pay close attention to the commercial.Jasna is more likely to use the _____ route to persuasion.

Question

Quizplus · Accepted Answer

The central route to persuasion involves a thoughtful and rational evaluation of information presented in a message. Since Jasna is motivated to pay close attention to the commercial because she has been experiencing backaches, she is likely to process the information presented in the commercial thoughtfully and rationally, which suggests that she is using the central route to persuasion.

Jasna Is Watching Television When a Commercial for a New