According to the elaboration likelihood model,the key factors that influence the route of persuasion that people follow are _____ and _____.

Question

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According to the elaboration likelihood model, the key factors that influence the route of persuasion that people follow are the individual's motivation and the ability to think deeply about the message. Option B is partially correct in identifying motivation, but it ignores the importance of processing ability. Option C is incorrect because it only mentions peripheral cues (source) and ignores central processing factors (message). Option D is incorrect because it switches the two factors, suggesting that the argument is more important than the individual's ability to process it.

According to the Elaboration Likelihood Model,the Key Factors That Influence