The _____ is the phenomenon whereby people can remember a message but forget where it came from.

Question

Quizplus · Accepted Answer

The sleeper effect refers to the phenomenon where people initially discount a message because of its source, but over time, they remember the message but forget where it came from. This is because the source's negative associations with the message fade over time, allowing the message to become more persuasive.

The _____ Is the Phenomenon Whereby People Can Remember a Message