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Petty and Colleagues Had Participants Take Part in a Study

Question 20

Multiple Choice

Petty and colleagues had participants take part in a study on consumer attitudes.They were told that after their participation they would receive a gift.One group was promised a choice of razor blades,the other a choice of toothpaste.Participants then flipped through ads and came across an ad for Edge razor blades.Half the participants read strong arguments for Edge razor blades,and half read weak arguments.One version of the ad featured an attractive celebrity,and the other version featured an average-looking person.When the Edge ad was relevant to the participants' later choice,what were the results?


A) If the arguments were strong,the participants chose Edge blades.
B) If the arguments were weak,the participants chose Edge blades.
C) The participants were influenced by the whether they liked the celebrity or not.
D) The participants were influenced by the average person.

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