Attitudes formed through the _____ route to persuasion are more durable and long lasting.

Question

Quizplus · Accepted Answer

Attitudes formed through the central route to persuasion involve a thorough consideration of the message and its content, resulting in more durable and long-lasting attitudes. On the other hand, attitudes formed through the peripheral route to persuasion are more superficial and can be easily influenced by external factors such as the speaker's attractiveness or credibility. Therefore, choice B is the best answer.

Attitudes Formed Through the _____ Route to Persuasion Are More