After watching a political debate,William decides he supports the candidate who spoke last.William's candidate preference may have been influenced by the:

Question

Quizplus · Accepted Answer

The recency effect refers to the phenomenon where people remember more recent information better than earlier information. In this case, since William supported the candidate who spoke last, it's likely that he was influenced by the recency effect.

After Watching a Political Debate,William Decides He Supports the Candidate