The route to persuasion that is most likely to create long-lasting attitudes and behavioral changes is the _____ one.

Question

Quizplus · Accepted Answer

The central route to persuasion is most likely to create long-lasting attitudes and behavioral changes because it involves careful consideration of arguments and evidence, leading to a deeper understanding and internalization of the message. This type of processing is more likely to lead to lasting changes in attitudes and behavior, rather than superficial changes based on peripheral cues or heuristics.

The Route to Persuasion That Is Most Likely to Create