A hotel manager is trying to convince guests to conserve water by reusing their bathroom towels.In all the bathrooms she places signs that read,"Discarding your towel to be cleaned after only one use wastes water and should not be done.Many guests discard their towel after just one use,leading to a massive drain on our local water resources." The manager has activated _____.This tactic _____.

Question

Quizplus · Accepted Answer

The signs activate both a descriptive norm (many guests discarding towels after one use) and an injunctive norm (it shouldn't be done). However, research suggests that relying solely on normative appeals is not very effective at changing behavior. Additional tactics, such as providing incentives or making it more convenient for guests to reuse towels, may be necessary for increasing the desired behavior.

A Hotel Manager Is Trying to Convince Guests to Conserve