The use of campaign ads like Lyndon Johnson's "Daisy" and Ronald Reagan's "Morning in America" can best be described as ____________________.

Question

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Campaign ads like "Daisy" and "Morning in America" are prime examples of paid media, as they require funding and are typically created and aired by the candidate or their campaign team. Free media refers to coverage of the candidate or campaign by news outlets without payment or control from the campaign itself. Private media and online media do not accurately describe these types of ads, though they may be distributed through private or online channels. Public media is a broad term that could encompass both paid and free media, so it is not the best choice.

The Use of Campaign Ads Like Lyndon Johnson's "Daisy" and Ronald