In Aronson and Linder's "gain-loss" experiment, subjects overheard a confederate give a series of evaluations of them that were (1) consistently positive, (2) consistently negative, (3) negative and then increasingly positive (gain), and (4) positive and then increasingly negative (loss). The results showed that, in terms of liking the confederate, subjects rated the confederates (from positive to negative) as follows:

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The Answer of In Aronson and Linder's "gain-loss" experiment, subjects overheard a confederate give a series of evaluations of them that were (1) consistently positive, (2) consistently negative, (3) negative and then increasingly positive (gain), and (4) positive and then increasingly negative (loss). The results showed that, in terms of liking the confederate, subjects rated the confederates (from positive to negative) as follows:

In Aronson and Linder's "Gain-Loss" Experiment, Subjects Overheard a Confederate