According to Pratkanis and Turner, the Pee Wee Reese Principle describes the phenomenon that:

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The Pee Wee Reese Principle, named after a white baseball player who publicly supported his black teammate against discrimination, describes how violating norms and going against accepted biases can lead to a change in attitudes and behavior. This is supported by research on cognitive dissonance, which suggests that individuals tend to bring their attitudes in line with their actions in order to reduce the discomfort of holding conflicting beliefs.