In thinking about the relative importance of the primacy and recency effects, the most crucial variable is:

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Quizplus · Accepted Answer

The most crucial variable in determining the relative importance of the primacy and recency effects is time. Primacy effects are more likely to occur when there is a long delay between the first and second exposure to information, while recency effects are more likely to occur when there is a short delay. Therefore, the importance of the primacy and recency effects can vary depending on the timing of the information. Expertise, trustworthiness, and vividness may also have an impact, but they are not as crucial as the timing factor.

In Thinking About the Relative Importance of the Primacy and Recency